Dating a farmer is no joke. Just ask Jerry Miller, founder of FarmersOnly.com, the dating site aimed at anyone who doesn’t count themselves as a city slicker. But Miller is thrilled when people stumble on his delightfully goofy commercials for the site. “People go on YouTube and Twitter and say it is the stupidest commercial, you have to watch it, and it spreads virally, and the jingle gets into people’s heads,” explains Miller.
The website’s first commercial, which has now been viewed over 1m times on YouTube, was made by going around local farms with a digital camera and asking the farmers he met to play its loveless subjects. These days, he can rattle off the celebrities that have gently poked fun at the site and its advertisements from Ellen Degeneres to Carrie Underwood to Carmelo Anthony.
All that ribbing has translated into five million subscribers across the US and Canada since the site launched in 2005 with its silly homemade commercial and the tagline: “City folks just don’t get it.” The site attracts an even split of men and women and an age range across the spectrum, from young people looking for their first relationships to those looking to remarry after getting a divorce or being widowed.
Source: https://www.theguardian.com/lifeandstyle/2016/nov/27/farmersonlycom-farmer-dating-site-rural-america
